1. Our Commitment to Your Privacy
Pure Heart Centre is committed to protecting your privacy and handling your personal information with honesty, transparency and genuine care. This Privacy Policy explains how we collect, use, store, disclose and protect your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
By using our website at www.pureheartcentre.com, purchasing any of our products or services, booking a session or subscribing to our newsletter, you agree to the collection and use of your information as described in this policy.
We encourage you to read this policy carefully. If you have any questions about how we handle your personal information, you are always welcome to contact us directly.
2. Who We Are
Pure Heart Centre is a heart-led wellbeing and education centre based on the Gold Coast, Queensland, Australia. References to "Pure Heart Centre", "we", "us" or "our" in this policy include all practitioners operating under the Pure Heart Centre name.
3. What Personal Information We Collect
We may collect the following types of personal information depending on how you interact with us:
Contact and identity information — your name, email address, phone number, postal address and date of birth where relevant.
Booking and appointment information — details of the sessions, programs, workshops, retreats or immersions you book with us, including any intake information you provide prior to a session.
Health and sensitive information — where relevant to the services you are seeking, we may collect information about your physical or mental health, wellbeing, family circumstances or emotional history. This information is collected only with your explicit consent and is handled with the highest level of care and confidentiality.
Financial information — payment details processed through our secure third-party payment providers. We do not store your full credit card or banking details on our systems.
Communications — records of emails, messages or other communications you send to us.
Website usage information — technical data collected automatically when you visit our website, including your IP address, browser type, pages visited, time spent on pages and referring website. This data is collected through cookies and similar technologies.
Newsletter and marketing information — your email address and communication preferences when you subscribe to our newsletter or opt in to receive free resources.
Testimonials and reviews — any reviews or testimonials you voluntarily provide, with your permission to publish them.
4. How We Collect Your Personal Information
We collect personal information in the following ways:
Directly from you — when you complete a contact form, book a session or program, purchase a product, subscribe to our newsletter, download a free resource, enquire about a retreat or workshop, register for an education day or communicate with us by email, phone or social media.
Through our website — automatically through cookies, analytics tools and similar technologies when you browse www.pureheartcentre.com.
Through third-party platforms — including our booking systems (Google Calendar, Acuity Scheduling, Calendly), payment processors, email marketing platforms and social media platforms. These platforms have their own privacy policies and we encourage you to review them.
Through referrals — if someone refers you to Pure Heart Centre, we may receive your basic contact information. We will always seek your consent before retaining this information.
We only collect personal information that is reasonably necessary for the services we provide. We will never collect personal information by unlawful or unfair means.
5. Why We Collect and Use Your Personal Information
We collect and use your personal information for the following purposes:
To provide our services — including private sessions, workshops, education days, retreats, immersions, certifications and any other programs you have engaged with us for.
To process bookings and payments — managing your appointments, processing payments and sending booking confirmations and reminders.
To deliver digital products — sending you ebooks, workbooks, meditations or other digital resources you have purchased or opted in to receive.
To communicate with you — responding to your enquiries, providing information about your bookings and sending service-related communications.
To send marketing communications — sending our newsletter, updates about upcoming events, education days, new offerings and resources. You may unsubscribe from marketing communications at any time by clicking the unsubscribe link in any email or by contacting us directly.
To improve our services — using website analytics and feedback to understand how our content and services are being used and how we can continue to improve them.
For legal and compliance purposes — meeting our obligations under applicable laws and regulations, including the Privacy Act 1988 (Cth), the Health Records and Information Privacy Act 2002 (NSW) and any other relevant legislation.
For safety purposes — to protect the health, safety and wellbeing of our clients, practitioners and community.
We will never use your personal information for a purpose that is inconsistent with the reason it was collected without your consent.
6. Health and Sensitive Information
Some of the services offered at Pure Heart Centre involve the collection of sensitive information — including health information, information about your emotional or psychological wellbeing, family circumstances and personal history.
This information is:
Collected only with your explicit, informed consent
Used only for the purpose of providing the service you have engaged us for
Held in strict confidence by the practitioner you are working with
Never shared with third parties without your explicit consent, except where required by law or where there is a serious and imminent risk to your safety or the safety of others
Stored securely and accessible only to the relevant practitioner
Pure Heart Centre practitioners operate within their individual scopes of practice and adhere to the ethical and confidentiality standards of their respective professional frameworks.
7. How We Store and Protect Your Personal Information
We take the security of your personal information seriously and take all reasonable steps to protect it from misuse, interference, loss, unauthorised access, modification or disclosure.
These steps include:
Digital security — password-protected systems, encrypted file storage, secure email practices and regular review of our digital security measures.
Physical security — secure storage of any physical records and restricted access to confidential information.
Third-party security — we use reputable, privacy-compliant third-party platforms for booking, payment processing and email marketing. All third-party providers are selected with data security in mind.
Staff and practitioner training — all practitioners at Pure Heart Centre understand and are committed to the confidentiality and security requirements outlined in this policy.
We retain your personal information only for as long as is necessary for the purposes for which it was collected, or as required by law. When your information is no longer needed, it is securely deleted or de-identified.
8. Who We Share Your Information With
We do not sell, rent or trade your personal information to any third party under any circumstances.
We may share your personal information with:
Third-party service providers — including booking platforms (Google Calendar, Acuity Scheduling, Calendly), payment processors, email marketing platforms (such as Mailchimp or equivalent), website hosting providers and analytics tools. These providers are engaged solely to support the operation of our services and are required to handle your information in accordance with applicable privacy laws.
Professional referral partners — where you have provided explicit consent and where a referral to another health, wellbeing or support professional is in your best interests.
Legal and regulatory authorities — where required by law, court order or where we believe in good faith that disclosure is necessary to protect the rights, safety or property of Pure Heart Centre, our clients or the public.
Events with Heart — where you have engaged Jess Lee Larsen through Events with Heart for event coordination services, relevant contact and event information will be shared with that service.
We will never share your sensitive or health information with any third party without your explicit, informed consent — except in circumstances where there is a serious and imminent risk to your safety or the safety of others, in which case we are legally obligated to act.
9. Cookies and Website Analytics
Our website at www.pureheartcentre.com uses cookies and similar tracking technologies to improve your browsing experience and to understand how visitors use our site.
Cookies are small text files stored on your device when you visit a website. We use them for the following purposes:
Essential cookies — necessary for the basic functioning of the website, including remembering your preferences and enabling secure connections. Analytics cookies — we use Google Analytics or similar tools to collect anonymous, aggregated data about how visitors use our website. This data helps us improve our content and user experience. This data does not personally identify you.
Marketing cookies — where you have consented, we may use cookies to personalise content and measure the effectiveness of our communications.
You can control cookie settings through your browser preferences. Please note that disabling certain cookies may affect the functionality of our website.
By continuing to use our website, you consent to our use of cookies in accordance with this policy.
10. Email Marketing and Communications
When you subscribe to our newsletter or opt in to receive free resources from Pure Heart Centre, you are consenting to receive email communications from us. These may include:
Our welcome email series and free meditations
Regular newsletters with guidance, reflections and updates from Moira and the team
Information about upcoming education days, workshops, retreats and events
Information about new books, resources and offerings
Occasional special announcements or community updates
We comply with the Spam Act 2003 (Cth). Every marketing email we send includes a clear and easy unsubscribe mechanism. You may unsubscribe at any time by clicking the unsubscribe link in any email or by emailing us directly at admin@pureheartcentre.com.
Unsubscribing from marketing communications will not affect your receipt of service-related communications such as booking confirmations or session reminders.
11. Your Rights
Under the Australian Privacy Act 1988 you have the right to:
Access your personal information — you may request access to the personal information we hold about you at any time. We will respond to your request within a reasonable timeframe and in most cases within 30 days.
Correct your personal information — if you believe any information we hold about you is inaccurate, incomplete or out of date, you may request that we correct it. We will take reasonable steps to update your information promptly.
Withdraw consent — where our use of your personal information is based on your consent, you may withdraw that consent at any time. Withdrawal of consent will not affect the lawfulness of any use carried out before the withdrawal.
Make a complaint — if you believe we have handled your personal information in a way that does not comply with the Australian Privacy Principles, you have the right to make a complaint.
To exercise any of these rights, please contact us using the details provided in Section 14 of this policy.
12. Children's Privacy
Pure Heart Centre is committed to the protection of children's privacy. Our Heartful Kids Day and any other services involving children are provided to minors only with the explicit, written consent of a parent or legal guardian.
We collect personal information about children only to the extent necessary to provide the service they are attending, and only with parental or guardian consent. This information is handled with the highest level of care and is never used for marketing purposes.
Parents and legal guardians may request access to, correction of or deletion of their child's personal information at any time by contacting us directly.
13. Links to Third-Party Websites
Our website may contain links to third-party websites including social media platforms, booking systems and payment processors. These websites have their own privacy policies and we are not responsible for their privacy practices.
We encourage you to review the privacy policies of any third-party website you visit through a link on our site.
14. How to Contact Us
If you have any questions, concerns or complaints about this Privacy Policy or the way we handle your personal information, please contact us:
Pure Heart Centre Gold Coast, Queensland, Australia Email: admin@pureheartcentre.com Website: www.pureheartcentre.com
We take all privacy enquiries and complaints seriously and will respond within a reasonable timeframe.
15. Complaints and the Office of the Australian Information Commissioner
If you are not satisfied with our response to your privacy complaint, you have the right to lodge a complaint with the Office of the Australian Information Commissioner (OAIC).
Office of the Australian Information Commissioner GPO Box 5218 Sydney NSW 2001 Phone: 1300 363 992 Website: www.oaic.gov.au
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our services, our practices or applicable law. When we make significant changes we will update the "Last updated" date at the top of this policy.
We encourage you to review this policy periodically. Your continued use of our website and services following any changes constitutes your acceptance of the updated policy.
17. Governing Law
This Privacy Policy is governed by the laws of Queensland, Australia. Any disputes arising in connection with this policy will be subject to the jurisdiction of the courts of Queensland.
This Privacy Policy was prepared for Pure Heart Centre and reflects the Australian Privacy Act 1988 and the Australian Privacy Principles. It is intended as a genuine, transparent and legally compliant statement of how Pure Heart Centre collects, uses, stores and protects your personal information. It does not constitute legal advice. Pure Heart Centre recommends seeking independent legal advice if you have specific legal concerns about your privacy obligations.